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About us

Improve your efficiency


It's not that easy to be efficient if we don't have the correct tools than we need. Can you imagine Batman saving Gotham City without his bat-tools?

There is no magic, it's time to get the tools you deserve.

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A new open world


Working at the office is good, but working where we want without distraction is better. With our Cloud service accessing to your data has never been so easy.

Get what you want, where and when you want.

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Unleash your imagination with our toys

Meet our team

Dedicated professionals crafting fun experiences

Tony Fred

Chief Executive Play Officer

Founder and chief visionary, John is the driving force behind the company. He loves to keep his hands full by participating in the development of new toys, marketing, and customer experience strategies.

Mich Stark

Chief Toy Officer

Jane loves taking on challenges. With her multi-year experience as Product Director in the toy industry, Jane has helped the company to get where it is today. Jane is among the best minds in the toy industry.

Aline Turner

Chief Toy Technologist

Tom is one of the iconic people in life who can say they love what they do. He mentors 100+ in-house designers and looks after the community of thousands of toy lovers.

Iris Joe

Chief Play Officer

Mark, with his international experience, helps us easily understand the market and improves our products. He is determined to drive success and delivers his professional acumen to bring the company to the next level.